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This illuminating guide from Lit Commerce outlines best practices for merchants pursuing omnichannel growth. A key focus is implementing cross-channel integration and data visibility. With these in place, merchants can provide personalized, consistent experiences through tools like buy-online-pick-up-in-store and ship-from-store fulfillment. Kommunikation across channels keeps customers informed. Analytics help determine high and low performing areas for optimization. A centralized shopping experience and unified loyalty program further enhance the customer journey. Following these techniques will empower merchants to understand holistic purchase patterns, strengthen relationships and increased sales in today's digitally centered retail space. #kristenquach #multichannelsellingguide
Link for this: https://litcommerce.com/blog/multichannel-selling-guide/